CMCS news and communications experts share the stories that make Fairmont State University a great place to learn, to work, and to call home. They create and distribute news and communications to our campus community, the state, across the nation, and around the world.
Falcon Digest (formerly the Falcon Flyer) is Fairmont State’s event newsletter and is currently sent Monday, Wednesday and Friday (if needed) to employees and students. A community version will begin this fall.
Fairmont State News serves as the primary news and information source for Fairmont State University. When visiting Fairmont State News, you can expect to read about the latest stories being told around the state, nation and world. News stories are distributed through email, social media, and Fairmont State websites.
Fairmont State News is updated throughout the week and aims to be an informative and user-friendly news vehicle sharing the stories that make the Fairmont State community a great place whether you are studying, working or visiting. In addition to written stories, the site contains videos, photos, and announcements.
Many of the news stories that highlight Fairmont State University are distributed Thursday the "In the News" newsletter.
Fairmont State shares employee celebrations on the first and third Thursday of the month. Send your employee celebration to cmcs@fairmontstate.edu .
A communication plan is necessary to create a strategy for delivering information to your target audiences with measurable results. CMCS can help develop a plan that will ensure clear, specific messaging across multiple media. It doesn’t have to be complicated or expensive. CMCS will offer insight and expertise to make your communications task easier and more effective. CMCS can help you organize, construct, and execute your communication plan, whether you don’t know how to start or you’d just like a second opinion.
Putting your plan in writing helps you organize your tasks, assign deadlines and responsible parties, and include any notes or reminders. This can be a simple table (set up in Excel or Word) or a more detailed, written document that describes responsibilities, expectations, and methods of execution. Draft your communication plan in a way so that anyone new to the project, or joining the project mid-stream, can easily understand and participate in executing the communication campaign.
It is important to remember as you construct your plan that a communication plan can be considered a living document. Changes and updates can and should be made to the document as they are necessary during the course of the project. Make sure to share any changes with all involved parties and mark each revision to the document with the date.
CMCS will send out a media advisory to all media contacts. This advisory includes a description of the event along with its time, date, and location. Please note that media attendance is not guaranteed when advisories are sent out.
University-wide emails are for items deemed to be of great importance or urgency to many members of the Fairmont State community. We suggest that you think critically about your target audience and when possible, send your email to a more specific group of Falcons.
Information for a broad Fairmont State audience can be disseminated as a news story or social media post. We can also work with you on a communication plan or marketing strategy to share your message, and offer options for including your message in our regular university-wide emails.
Please contact Information Technology to inquire about access to email systems — help@fairmontstate.edu.
CMCS creates and executes communication plans for our internal audiences: current
students, faculty, staff, and alumni. The goal of a communication plan is to spread
a message.
We establish and employ marketing and advertising strategies to reach external or
potential audiences, like prospective students or donors. There is an element of persuasion
involved with marketing and advertising.
