The Data Analytics Concentration within the Bachelor of Science (B.S.) degree in Business
Administration balances business management principles and data analytics tools and
technologies.
Over the past decade, there has been explosive growth in technology and significant volumes of data produced in essentially every field. Data Analytics is a discipline that uses varying degrees of statistics, data visualizations, computer programming, data mining, machine learning, and database engineering to solve complex business problems and drive innovation. The program is administered within a learning-centric environment to a diverse population of students, which fosters independent thinking and life-long learning.
